Florists: Do You Want a Grid That's as Beautiful as Your Bouquets?

Today is National Floral Design Day, so I thought I'd take the opportunity to support florists in making their grid as gorgeous as their geraniums.

Floral displays are works of art, both bold and delicate, and are filled with your care, love and passion. How wonderful would it be to be able to transfer this personality to your social media?

Read on to gain ideas on how to make your social media visually appealing and be considered your digital shop window. Your physical shop has kerb appeal and draws the eye in - its perfectly possible to create the same effect on social media and encourage your dream audience to stop scrolling and pop in. 

Defining your brand

When you look around your shop floor, how would you describe your style? Are your floral arrangements pastel and delicate, bold and bright or modern and glossy? 

Transferring this style to your content creation will give you a good start - do you have a selection of colours that you work with, are featured in your logo and can be seen across your website? Choosing a palette of two or three colours will create posts that look efficient and smart, without being too busy or cluttered. 

Showcasing your brand

Speaking of being smart and efficient, have you considered investing in a brand photography session to help you get the best out of your brand on social media?

I recently worked with the lovely Maria, from The Colourful Brand, who produced natural, smart yet relaxed images of me. Here, I'm handing over the reins to her so you can hear from the expert. 

1. Reflect your unique style and values
   Think about the personality of your brand. Are you known for bold, dramatic arrangements, or do you specialise in soft, pastel tones? Personalised brand photography should embody your style by incorporating the colours, textures, and details that set your work apart. For example, if your brand emphasizes luxury and romance, ensure your imagery highlights these qualities with elegant compositions and warm, inviting lighting.
   
2. Keep your imagery on point and on brand
   High-quality photos of your floral arrangements are essential, but don’t stop there. Showcase the vibrant textures of your bouquets, the inviting atmosphere of your shop, and even behind-the-scenes glimpses into your creative process. This variety makes your grid feel dynamic and authentic while giving your audience a deeper connection to your brand. Consistency in colours and aesthetic ensures your grid feels cohesive, polished, and instantly recognisable.
   
3. Help your audience experience your brand
   We buy with our eyes and hearts. Use authentic images to let potential clients feel the warmth of your personality, the care you pour into every arrangement, and the joy your work brings. For example, include images of a happy bride holding your bouquet or a heartfelt thank-you or get well soon note from a client alongside their arrangement. These moments tell a story, build trust, and create an emotional connection that inspires clients to choose you.

These tailored photos aren’t just pretty pictures – they’re strategic assets. They help you create a cohesive and visually stunning grid that draws in your dream clients, sets you apart from competitors, and builds trust with your audience. High-quality imagery forms the foundation of a social media presence that’s not only visually appealing but also deeply engaging.

So, take a step back and scroll through your feed. Does it reflect your brand’s unique essence in a way that’s authentic, compelling, and scroll-stopping?

Thank you so much Maria - what fabulous tips! You can follow Maria over on Instagram here.

If you're sitting comfortably...

Steph here again - when you read through my social media posts, you'll see I love telling a story. I have mixed motherhood and marketing to become my personal brand and tell stories of how they can be so similar. The captions of your social media are the perfect place to tell the story of a bouquet, share the lovely experience you had setting up at a wedding or ask questions of your audience.

As well as storytelling, another perfect way to engage with your audience is to provide practical advice such as how to care for your flowers, the flowers that are currently in season or what else you can buy from your floristry store (perhaps you collaborate with a chocolate or English wine supplier, as The Cove do?). These type of posts are a great opportunity to engage with your audience - remember, social media is a two way street, and its so important to encourage readers to answer questions, participate in polls and submit user generated content to help build a community and ultimately stop them scrolling on.

To help you keep up to date with national awareness days and be able to guide your audience to purchasing the best flowers for the best occasion, how about purchasing my content calendar? Its the perfect place to gather all the dates you come across. To give you a start, here's a recent blog I wrote with some awareness days for creatives throughout the year.

Final thoughts...

Creating an Instagram grid as beautiful as your bouquets is not just about aesthetics; it’s about telling your story and connecting with your audience. 

Are you feeling a bit overwhelmed by all of this? I'm here to help your grid bloom! By working with me, you'll get bespoke Canva templates that showcase your brand to your dream audience.

To book your Canva templates bundle, click here. Remember if you're a TN Card holder, you'll get 10% off - just let me know in your enquiry.