Blogging with Steph
From the shallow end to the deep end: Why social media marketing is like swimming lengths
November 8, 2025
Every week I spend an hour churning out the lengths and this gives me time to think, which is a rare treat when you're mother to a toddler! I realised that there are quite a few similarities between swimming and social media. is like swimming lengths... When you first get into the swimming pool, the […]
Read MoreSketchbook or portfolio? Where does your social content belong?
October 13, 2025
If you’ve ever stood in your workshop, studio or kitchen wondering whether to post something to your Instagram grid or your stories, you’re not alone. I often get asked “how do I know whether this belongs on my feed or in my stories?” A helpful way to think about this – your grid is your portfolio and stories […]
Read MoreFrom footpaths to feeds: What a sculpture trail can teach us about social media marketing
September 14, 2025
Lessons from ‘The Trail with a Tale’ in Tunbridge Wells The ‘Trail with a Tale’ sculpture trail is something that has given my family so much enjoyment this summer, as well as so many ideas – so here’s a second blog on the topic! If you’ve wandered through Calverley Grounds or passed by The Pantiles […]
Read MoreWhat is a guide to getting started with your business social media?
August 29, 2025
(And why it’s the best thing you can do for your small business right now) If you’ve just set up your business or you’ve been quietly lurking on social media wondering how on earth people make it look so easy, my Guide to Getting Started with Your Business Social Media is your new best friend. Think of […]
Read MoreCanva templates packages: The design shortcut you didn't know you needed
August 20, 2025
If you've ever said the phrase "I wish there were more hours in the day" - this is the blog for you! Let’s be honest — marketing your business online can feel like a full-time job in itself. You know you should be posting regularly, keeping your feed on-brand, creating graphics that look professional - […]
Read MoreWhat a toddler, sculpture trail and your social media have in common
August 13, 2025
You know you’ve stumbled upon something magical when a toddler, grinning ear to ear, is dragging me around Tunbridge Wells shouting "next one, next one!" It’s adorable and chaotic. And – believe it or not – it’s also a brilliant metaphor for how people consume content on social media. I’m all about connecting the dots between what delights […]
Read More"What actually is a social media audit? Do I really need one?"
August 8, 2025
“Social media audit” might sound like something only big corporates with matching budgets worry about, but I think its one of the most useful tools for any small business. Whether you’re running a farm shop near Tunbridge Wells, a home-based candle brand or a B&B nestled in the countryside, an audit helps you take a […]
Read MorePotty training is sh*t but your social media needn’t be
July 30, 2025
If you've ever tried to potty train a toddler, you know it takes patience, consistency, and more than a few bribes (hello, chocolate buttons). At the time of writing, I am two days into this journey, and I’ve eaten all the chocolate buttons. Believe it or not, those same principles apply when you're mentoring someone—or […]
Read MoreDo you want dutiful or beautiful social media?
July 7, 2025
In a world where it can feel like we scroll more than we speak, social media has become a dominant lens through which we view everything—brands, friends, causes, even ourselves. But as you build your online presence, whether personally or professionally, it’s worth asking: Do you want your social media to be dutiful or beautiful? Dutiful […]
Read MoreHigh Weald Marketing on tour – South East Open Studios 2025
June 25, 2025
As SEOS 2025 encapsulated Kent and East Sussex from 6–22 June, I decided to create for myself a tour of studios across the High Weald area to meet the people behind the Instagram accounts and see some of our region’s most vibrant creative spaces. Here’s some stories from the studios… The landscape surrounding us is not just […]
Read MoreWhat to do in Quarter 3 on your social media: Suncream, sea and social media strategy!
May 29, 2025
Where is this year going?! Quarter 3 is just around the corner, starting in July. Whilst you might be thinking about jetting off on holiday, trying to come up with activities to entertain the kids or hoping for a summer without a sun burnt neck, its important to keep your social media going at the […]
Read MoreWhere to start with social media marketing: A beginner’s guide for creative business owners
May 6, 2025
Social media can feel like both a blessing and a curse. On one hand, it’s a free way to reach unlimited numbers of people. On the other, it can be completely overwhelming — hashtags, reels, algorithms, engagement rates… the list goes on and on! It might feel like you’re the only person in the world […]
Read MoreWhat does High Weald Marketing actually do?
April 23, 2025
Nestled in the countryside of Kent and Sussex, you’ll find a plethora of artists’ studios, independent shops, artisan markets and shared spaces. Just last week I had the pleasure of visiting space2make, a large warehouse home to all sorts of creatives. I follow almost a thousand accounts on Instagram, and am astounded on a daily […]
Read MoreFlorists: Do You Want a Grid That's as Beautiful as Your Bouquets?
February 28, 2025
Today is National Floral Design Day, so I thought I'd take the opportunity to support florists in making their grid as gorgeous as their geraniums. Floral displays are works of art, both bold and delicate, and are filled with your care, love and passion. How wonderful would it be to be able to transfer this […]
Read MoreAwareness days in 2025 for UK creative businesses
January 10, 2025
Are you aware of awareness days? There's an awareness day for everything - whether it's odd socks or orange juice, shrimps or squirrels. We all know its Valentine's Day on 14th February and St George's Day on 23rd April, but, for example, did you know about World Art Day on 15th April? Having said this, […]
Read MoreThree epiphanies I've uncovered in social media marketing
January 6, 2025
Today is Epiphany, the day in the Christian calendar when the Three Wise Men arrived to visit the baby Jesus. The word Epiphany comes from the Greek meaning 'to reveal', so I thought it would be timely to share some of the epiphanies I've had whilst working in social media for business. We all know […]
Read MoreThree ways to make the most of social media before Christmas
December 5, 2024
What's the key to standing out during one of the busiest and most competitive times of the year? Harnessing the power of social media and using it as your digital shop window. Here’s some quick wins to help you build sales over the festive period and foster long-term relationships with your audience. Get organised with […]
Read MoreSocial Media Marketing: Lessons from Parenting a Toddler
November 28, 2024
Does navigating social media marketing feel like a bit of a maze? Not sure which way to turn? Hi, I’m Steph and I’m here to help you make social media less overwhelming. At High Weald Marketing, I mix tales of motherhood and marketing – the two things I know most about! You might wonder how […]
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