What a toddler, sculpture trail and your social media have in common

You know you’ve stumbled upon something magical when a toddler, grinning ear to ear, is dragging me around Tunbridge Wells shouting "next one, next one!" It’s adorable and chaotic. And – believe it or not – it’s also a brilliant metaphor for how people consume content on social media.

I’m all about connecting the dots between what delights people in real life and what engages them online. So, let’s explore what your social media can learn from one small phrase and a very clever sculpture trail.

Keep people wanting more

That "next one!" energy is what you want your content to give off. On the sculpture trail, each animal is just far enough apart to build anticipation. Kids (and let’s be honest, adults too) can't wait to see what’s coming next.

The same applies to your content. Your audience should feel gently pulled along – post by post, story by story – always ready for the next chapter.

Tap into emotion (even the pint-sized kind)

Let’s face it – the joy on a toddler’s face when they find the next sculpture is hard to beat. It’s pure emotion. And emotion is what makes people remember things.

Whether you’re a florist in Frant or a baker in Benenden, your brand has emotional touchpoints too: pride in your work, love for your community, care for your customers. That’s what makes your content connect. Are you showing the heart behind your business?

The best thing your audience can say after seeing one of your posts? The same thing the toddlers say on the trail: “next one, next one!”

That means you’ve got their attention. You’ve made them smile, think, or feel seen. And they’re ready for more.

Final Thoughts

‘The Trail with a Tale’ isn’t just a beautiful addition to Tunbridge Wells this summer – it’s a lesson in momentum, storytelling, and audience delight. Whether you’re a small business or a local organisation, your social media can follow the same model:

• Spark curiosity
• Tell a good story
• Make people want to keep exploring

And if you’re not sure where to start? Well… that’s what I’m here for.

Next one? Let's make it chatting to me!