"What actually is a social media audit? Do I really need one?"

“Social media audit” might sound like something only big corporates with matching budgets worry about, but I think its one of the most useful tools for any small business.

Whether you’re running a farm shop near Tunbridge Wells, a home-based candle brand or a B&B nestled in the countryside, an audit helps you take a step back, look at what’s working (and what isn’t), and make a plan that actually fits your goals.

No spreadsheets. No jargon. Just clarity.

So, what actually is a social media audit?

The headlines:

A social media audit is a full review of a social media page: I'll look at where you are now, how it's performing and how your social media page can be improved in a manageable way.

What does it involve?

At High Weald Marketing, audits cover the following:

✅ General overview
I'll review your page to:

• Make sure all links, dates, opening times etc are up to date
• Look at whether your branding is consistent (logos, colours, tone of voice)
• Ensure bios and ‘about’ sections are clear and compelling

First impressions are so important - think 'digital shop window'. You can win or lose a customer here!

✅ Content Review
I'll look at the last few months of posts to assess:

• What types of content you are posting now
• How consistent your posting is
• Which posts are doing nothing for you

You’ll see what to do more of — and what to drop.

✅ Opportunities & Gaps
This is the fun bit: the ideas!

I’ll suggest:

• New content formats and topics to try
• Simple strategies for better reach and visibility
• Quick wins you can implement straight away

✅ Clear Recommendations
No fluff. No drama. Just:

• What’s working well (keep it up!)
• What needs improving (and how)

You’ll come away with a practical, personalised action plan.

Do you need a social media audit?
If you’re nodding along to any of these…

“I post regularly but nothing seems to happen.”

“I don’t even know if my followers are potential customers.”

“I’ve got ideas — but no idea what’s actually working.”

“It all feels a bit messy and inconsistent.”

…then yes, a social media audit could be just what you need.

What it’s not:
❌ A telling-off
❌ A generic checklist
❌ A fancy rebrand
❌ An excuse to throw everything out and start again

What it is:
✅ A health check for your socials
✅ A confidence boost
✅ A starting point for stronger, simpler marketing
✅ A way to make your time online actually worth it

I offer one-off audits for businesses who just want a fresh pair of eyes.

📩 Send me a contact form to book yours, or drop your questions in our DMs — no hard sell, just honest help.