What to do in Quarter 3 on your social media: Suncream, sea and social media strategy!

Where is this year going?!

Quarter 3 is just around the corner, starting in July. Whilst you might be thinking about jetting off on holiday, trying to come up with activities to entertain the kids or hoping for a summer without a sun burnt neck, its important to keep your social media going at the same time.

Now is a great time to refocus, make the most of the summer months and get ready for Autumn and the sales season leading up to Christmas. Here, I’ll look at how to stay visible over the summer, build a presence and get the basics right.

Now, I’m not usually an advocate of looking back on things, but in this case it’s important to reflect on what’s worked well so far.

Take a look back at your insights for Quarter 2 – which posts got people talking? Were they stories, videos, carousels? Did your posts encourage new followers and link clicks? Was there anything that didn’t work so well? Why was that? Do any patterns emerge?

This will give you an idea of what to keep and what to adjust this time around. If something has done well, could it be repurposed? Could a carousel be made into a reel or set of stories perhaps?

You don’t need to come up with a brand new idea every time you make a social media post – can you remember what you saw on Instagram three months ago? I can barely remember three minutes ago these days! (although its likely to consist of me saying to my toddler something along the lines of ‘please stop licking the television'!)

Having said this, July and August do bring some seasonality – school holiday juggling, sun lounger scrolling and a desire for some ‘lighter’ content. How can you match what your audience wants with the content that you’re able to provide?

Here’s a few ideas. Do you have any summery colours in your brand? Now’s their time to (sun)shine! Bring a fresh feel to your content, and if you have any seasonal products in your shop, let them have their moment. Perhaps you’ve been working on candles with a summery scent, stained glass items that would look perfect with the sunshine behind them or seasonal British flowers that will brighten up any home.

Within your boundaries, you could also show what a day in the life looks like for you as a business owner. Do you have a primary school aged apprentice coming to work with you or are you answering emails whilst enjoying some holiday views? People love to see what’s going on behind the scenes and these ideas all help to build the connection you desire with your dream audience.

To help you build that dream audience, have a think about how you can increase awareness of your brand. Could you collaborate with another relevant brand? Run a competition? Investigate print advertising or being featured in community social media groups?

You want new eyes on your content now — so by Q4 (aka sales season), they already know, like, and trust you.

Not sure where to begin? Take a look at my services page to see the range of ways I can help you, and drop me a message to get started!